July 8, 2021

Top Effective Lead-Nurturing Strategies

By ch45sst2

There are plenty of strategies you can use to nurture leads, but keep in mind that they can change over time. A method you successfully used to engage with your prospects in the past may not work in the future. The right CRM software will allow you to automate a lot of the nurturing strategies you need to close new business.

Here are seven effective strategies for nurturing leads:

Use email marketing – Fifty-five percent of marketers say email marketing drives the highest return on investment of all digital marketing strategies, according to research from Campaign Monitor.

Not only is email marketing more cost-effective than advertising, but it can also be personalized through data and user behavior research. Email segmentation, or the division of email subscribers into smaller groups based on different parameters, allows you to target leads more effectively.

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For example, if your company created an e-book, you could send it only to subscribers who have engaged with past e-books or similar content, because they are more likely to welcome it. If you were to send it to your entire email list, some recipients would not open it and might even be annoyed by receiving an extra email, which would damage your relationship.

Email segmentation is versatile. You can target customers according to the products they browse, the type of content they download, where they are in the sales funnel, what emails they open and more. As you get more information about your prospects, you’ll be able to create more-personalized messages.